Static visuals still play an important role in digital marketing, but the way audiences consume content has shifted dramatically. Short-form videos, motion ads, and animated visuals consistently outperform static images across platforms like Instagram, YouTube, LinkedIn, and programmatic ad networks. For brands and marketers, the challenge is no longer whether to use video, but how to create it efficiently.
This is where image-to-video AI tools are changing the game. These platforms allow you to transform existing images—product shots, lifestyle photos, illustrations, or creatives—into engaging video content without the need for complex production workflows. Instead of investing in cameras, crews, and post-production, marketers can now rely on AI-driven motion, transitions, and storytelling to create scalable ad assets.
In this article, we’ll explore six image to video AI tools for ads and promotions, starting with invideo, followed by other capable platforms that marketers commonly use for visual campaigns.
Why Image-to-Video AI Matters for Advertising
Before diving into the tools, it’s worth understanding why image-to-video AI has become such a critical part of modern advertising.
Faster Campaign Turnaround
Marketing teams often work against tight deadlines. Image-based assets are usually ready long before video deliverables. Image-to-video AI bridges that gap by turning existing visuals into motion content within minutes.
Better Performance Across Platforms
Social and display platforms increasingly prioritize video formats. Animated ads typically receive higher engagement rates, better retention, and stronger click-through performance compared to static images.
Lower Production Costs
Traditional video production can be expensive. AI-powered tools eliminate the need for filming and advanced editing, making video accessible to startups, agencies, and solo marketers alike.
1. Invideo
Invideo stands out as a practical solution for marketers who want to convert images into videos quickly while maintaining creative control. It’s particularly useful for ads, promotional clips, and social media videos where speed and adaptability matter more than cinematic complexity.
With invideo, you can upload any image and turn it into a video in seconds. There’s no need for a film crew or a large production budget—just your visuals and a clear idea of what you want to communicate. The platform focuses on helping images come alive through motion, pacing, and sequencing that feel natural in ad environments.
One of the strengths of invideo is how it fits into a marketer’s everyday workflow. Instead of treating video creation as a separate, resource-heavy process, it allows teams to reuse existing image assets and convert them into short-form videos suitable for multiple platforms.
In practical terms, many marketers use invideo as an image to video AI solution when they need fast iterations for campaigns. Invideo’s approach feels less about flashy effects and more about making image-based storytelling viable at scale. The platform also functions well as an AI video creator app, especially for those who prefer working directly in a browser rather than complex editing software.
2. Runway
Runway is often associated with experimental and creative AI video workflows, but it also offers useful capabilities for image-based video creation. It’s commonly used by creative teams looking to add motion, effects, or transformations to static visuals.
For advertising, Runway works well when the goal is to add dynamic elements such as camera movement, visual effects, or AI-generated transitions. Rather than simply animating an image, the platform allows creators to reimagine visuals with stylistic depth.
Runway is especially relevant for brands that want visually distinctive ads or concept-driven promotional videos. While it may require a bit more experimentation compared to straightforward tools, it provides flexibility for campaigns where visual differentiation is a priority.
3. Pika
Pika has gained attention for its ability to generate short video clips from images using AI-driven motion and scene interpretation. It’s particularly useful for marketers experimenting with newer ad formats and social-first visuals.
For promotional use cases, Pika works best with strong hero images or illustrations. The platform interprets the image context and applies motion that feels intentional rather than random, which is important for maintaining brand consistency.
Marketers often use Pika for quick creative testing—turning a single image into multiple short video variations that can be tested across platforms. This makes it a valuable tool for teams focused on performance marketing and creative optimization.
4. Luma AI
Luma AI is known for its advanced visual capabilities, particularly around depth, perspective, and spatial movement. When used for image-to-video creation, it can produce motion that feels more immersive than traditional 2D animation.
In advertising, Luma AI is well-suited for product-focused visuals, especially when brands want to showcase objects from different angles or create a sense of dimensionality. This can be useful for industries like e-commerce, real estate, or tech products.
While the outputs can feel more cinematic, marketers should be intentional about where and how they use Luma AI. It works best for high-impact visuals rather than high-volume content production.
5. Kaiber
Kaiber is frequently used for stylized and artistic video creation, but it also has applications in promotional storytelling. It allows users to animate images with a strong emphasis on visual mood and rhythm.
For brands with a distinctive aesthetic, Kaiber can help transform static imagery into videos that feel emotionally engaging. This makes it a good fit for brand campaigns, launches, or storytelling-driven promotions rather than direct-response ads.
Kaiber’s strength lies in its ability to maintain a cohesive visual style across frames, which is essential for brands that prioritize design consistency.
6. PixVerse
PixVerse focuses on turning images into short, engaging video clips optimized for social platforms. Its AI-driven motion tends to be subtle and platform-friendly, making it suitable for ads that need to blend seamlessly into feeds.
Marketers often use PixVerse for lightweight promotional content—such as announcements, feature highlights, or visual teasers. It’s particularly effective when the goal is to create scroll-stopping content without overwhelming the viewer.
Because PixVerse emphasizes simplicity and speed, it works well for teams producing content at scale across multiple campaigns.
Choosing the Right Image-to-Video AI Tool
With so many tools available, selecting the right one depends on your specific marketing goals.
Consider Your Campaign Type
Performance ads benefit from tools that prioritize speed and iteration. Brand storytelling often requires platforms with stronger visual depth and stylistic control. Social media promotions demand short-form, platform-optimized outputs.
Evaluate Workflow Fit
Some tools are better for quick conversions, while others encourage experimentation. Choose a platform that aligns with how your team already works rather than forcing a new process.
Think About Scalability
If you’re producing content regularly, consistency and ease of use matter more than one-off visual effects. Image-to-video AI is most effective when it becomes part of a repeatable workflow.
The Future of Image-Based Video Advertising
As AI continues to evolve, the line between static and motion content will continue to blur. Image-to-video AI tools are no longer just experimental add-ons—they’re becoming foundational to how modern ads are produced.
For marketers, this means greater creative freedom without increased complexity. Instead of choosing between images and video, teams can now move fluidly between both formats, adapting assets to wherever audiences are most engaged.
Whether you’re launching a new product, running a social campaign, or refreshing existing creatives, image-to-video AI tools offer a practical way to keep pace with the growing demand for video—without sacrificing speed, budget, or control.
